You don’t need more tech, you need to communicate better.
From customer acquisition to new hire onboarding, your success is contingent on your ability to engage and educate your audience. That's where we come into play.
See why for yourself
Most founders over prioritize technology and under value communication
This results in purchasing expensive enterprise solutions and months if not years managing implementation and training programs to find out that not only did it not solve your problem, but it wasted more than a year of time and resources.
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Gravel Street Advisory is your solution
We are a corporate strategy firm specialized in the development and implementation of overlooked and undervalued communication-first strategies that engage and educate the people that enable your business to grow.
Like network connection in the IT industry, we call this human network optimization.
People are more distributed and more distracted, that’s your problem
Your business is a product and the customers, employees, external partners, and investors you serve are its users. Our specialty is engaging and educating your target user to create sustainable and mutually beneficial relationships.
Begin hereAre you saying things like...
Then you're in the right place.
We have two client
engagement models
Our primary engagement model is where we serve as an extension of your executive team, to build and implement overlooked and undervalued communication-first strategies that solve these problems and deliver results.
Get Started NowIn a content driven and distracted world, those who educate and engage best, win. That is our religion.
Here’s our process.
We show up to the first call with a hypothesis based on preliminary research. But to be most effective, we need to understand not just what services or products you offer but how your business functions, who you need to engage to enable growth, and what you know about how that audience makes decisions.
Exiting the research stage, our focus is simple. It should feel as though, with the questions we’re asking and insights we’re sharing, we’ve snapped a polarizer filter over your operational lens; enabling you to see a new, clearer path forward to connect with your target user in a way congruent with the unique value proposition of your business.
Together we turn a great strategy into an actionable plan of attack. Our target is immediate impact but it's important to know that our engagements average 6–12-months.
Either we take ownership over the active management of the implementation using our platform of capabilities as a continued extension of your in-house team or we oversee the implementation by your in-house team.
What’s next?
Our clients often roll us from one success into another by pointing us to their next problem or opportunity. For example, a private equity client needed help captivating a board room to raise millions in institutional capital. Once we successfully helped raise the capital, they needed to accelerate the acquisition pipeline by engaging and educating small and mid-sized real estate developers so they could deploy the raised capital. So that’s where we focused. The same process, difference use case, all designed to optimize the human network that enables your growth.
Hard truth, you may be ready for our advisory model:
To qualify for our Advisory Model, it’s necessary for your organization to have taken certain steps to modernize your digital presence such that it meets modern user expectations. Many companies asking the same questions outlined above have an old and outdated website and a strategic narrative that lacks a clear and differentiated point of view. In other words, if businesses are books on a shelf, you are not even on the shelf where people are looking. Before we can engage in an Advisory model, we must first position you at the starting line.
Fast track your business in 3-6 months with our Contemporary Communication Acceleration Framework designed specifically for clients in this position.
Modernize your digital presenceIn a distracted, distributed world, it’s time to bring a communication-first approach to the boardroom.
By the way, we aren’t anti-tech.
Technology has its place. In many cases, we are the first to recommend a solution. But too often, we find there is a much simpler solution that takes a people-first approach.
After our analysis, if we determine you do need technology to solve the problem or achieve the desired outcome, we will guide you in the right direction, leverage our network to ensure a smooth next step, and support you on your journey.
Find a solution to your needs